Getting your Trinity Audio player ready...
Ghanaian Reggae and Dancehall artiste, Jupitar is concerned about the language barrier for some artistes in the country.
He complained about how difficult it is for artistes who do not sing in Twi to get recognition.
Jupitar claimed most radio stations in Ghana play Twi and Pidgin songs. However, some good artistes sing or rap in their native languages.
“Most of our radio stations in our media space have chosen one particular language that they will promote. There is a very good rapper in the north who actually raps in Dagati or Sissala. But he can’t fluently speak Twi or pidgin…if you take that music to Accra. It won’t get up to two airplays,” he said D-Black’s Uncut show.
The ‘Star Life’ composer argued that Fancy Gadam’s ‘Total Cheat’ received airplay on radio stations because of the pidgin English.
He also talked about other African artistes who are successful despite singing in their native languages.
“Take Nigeria for example, look at artistes like Focalistic. Phyno, Asake. They all make songs in their native language. But yet they play these songs and they jam to it. So our creative space shouldn’t limit songs to one language,” Jupitar stated.