Movie Producers and distributors cry of low sales and patronage

Movie producers and distributors in the hub of the Ghanaian movie

industry, Ashanti Region, often referred to as Kumawood have cried of

their current predicaments due to low patronage of their works citing

the ongoing World cup as a reason.

In an interview Paul Adjei, CEO ofPaul Gee Productions to find out

possible reasons for the low patronage of their movies, he explained

to nydjlive.com thatthe situation was as result of the world cup as

the fever had caught up with everyone leaving the movies on their

(distributors and marketers) shelves without people patronizing them.

"Most often people would want to watch our movies after work but here

is the case football matches are being telecast on almost all the TV

networks during those times. Even if they would want to watch the

movies, how many families have two TVs so that they would not cause

any trouble at home as the men would want to watch the football

matches? This has therefore prevented people from buying our movies."

Asked why they would still produce and release movies during such a

season, he explained a total drought will be disastrous to the

industry hence the decision to release some movies. He however added

that many producers had put on hold their movies since it would affect

their returns.

"Each week, six movies are released unto the market but there were

only two this week. Can you imagine why? Because no one wants to run

at a loss"

Similar sentiments were shared by other attendants from movie outlets.

A sales attendant at Osewus Ventures who was also watching a football

game at the time of the interview explained the football season was

just not good for the movie business as patronage has been on the low

despite increased radio adverts and publicity.

Could the low patronage of these movies really be as a result of the

ongoing world cup or something is not right?


Kofi Oppong Kyekyeku

I am a Ghanaian Broadcast Journalist/Writer who has an interest in General News, Sports, Entertainment, Health, Lifestyle and many more.

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