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Ghanaian sound engineer, Ball J, known in private life as Albert Serebo Ayeh-Hanson, has said there is something Ghanaians are not doing well when it comes to Highlife.
He lamented in a recent interview that Ghanaians have failed to commercialize Highlife.
Though Highlife is known as a Ghanaian genre, he said more should be done to commercialize it.
Ball J suggested that highlife should be redefined or a new genre should be introduced.
“As for Ghana, we have our real identity as Highlife which is perfect but making the Highlife commercial is what we’ve failed. Because we have Highlife in Ghana that when you come into the country you’ll hear being played but how does it enter the Grammys.
“Before our Highlife goes to the Grammys we have to redefine it and say this is Highlife from Ghana or we have to bring a new genre,” the Ghanaian sound engineer said in an interview with Amansan Krakye on Cape Coast-based Property FM.
