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MUSIGA’s Most Played Songs Was Compiled Scientifically – Daddy Bosco

The Director of Communications and Special Projects of the
Musicians Union of Ghana (MUSIGA), Ahuma Ocansey popularly known as Daddy Bosco
has explained how the list of the top 20 most played songs on radio was
compiled.

Speaking in an exclusive interview with Melvina Frimpong
Manso on Suncity 97.1 FM’s Showbiz 971 in Sunyani, Daddy Bosco said MUSIGA did
not determine who should be in the list, but rather based on a software
introduced by Kisema (a logging system company in Ghana).
“This list is a quantitative base list which was conducted
by an agency called Kisema—which engages in an online and digital survey. They
have the capacity to monitor airplay in real time. They have the system to plug
in and monitor several radio stations nationwide. Currently they are covering
about 80 percent of the stations in the country. They took playlists of these
stations and the software aggregates it. This is a scientific approach,” he
explained.
He justified that the MUSIGA top 20 songs was based on radio
airplays—and if they are to do a list of top 50 or 100 songs, then a gospel song
will appear in it.
Daddy Bosco believes it will help the industry—as event
organizers can also determine which artist should be billed for their events if
they use the ‘Kisema approach’.

“What Kisema do is very exciting…If the industry buys into
their concept we can monitor the playlist of all radio stations and they will
be no doubts when it comes to the sharing of royalties. GHAMRO can use Kisema’s
software to pay royalties and musicians can also approach them to assess their
promotional strength at the various regions in the country,” he stressed.
This article was originally written for Suncityfmonline.com

Kofi Oppong Kyekyeku

I am a Ghanaian Broadcast Journalist/Writer who has an interest in General News, Sports, Entertainment, Health, Lifestyle and many more.

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