You Will Stay Relevant If You Understand The Business Of Music – Abeiku Santana Tells Ghanaian Musicians

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Ghanaian broadcaster, Abeiku Santana has schooled Ghanaian
musicians on how they can stay relevant in the music industry.

Speaking in an exclusive interview with Melvina Frimpong
Manso on Suncity 97.1 FM’s Showbiz 971 in Sunyani, the multiple award-winning
broadcaster stated that there are some fundamental principles which musicians
have to learn in order to stay relevant in the music scene.
“Music is a gift and others do learn. You will stay relevant
if you understand the business of music. Anybody who wants to stay relevant should
learn from those who have experience in it. You have to know the technicalities.
Music must be something that you have passion for,” he said.
“Up and coming musicians should learn how to stay relevant
in the industry. There are some fundamental principles which will make things difficult
for you if you do not follow. Whom are you doing the song for? The message it
carries and the rhythm of the song. You have to know all these before you come
out with a song. Make sure it will be a taste for DJs,” Abeiku Santana advised.
“Music is a trend. It keeps on changing so you have to know
the trend…and be unique because there are so many people in this field,” he
According to him, the availability of internet—and more media
outlets have change how things are done in the industry.
“The Ghana music industry has developed. At first when it
was only GBC, songs submitted by musicians had to on queue before it is aired. It
took time for people to hit because there weren’t so much radio and television
stations. The variety of genres is also something we can use to measure the
development of the music industry in Ghana,” he emphasized.

 This article was originally written for Suncityfmonline.com

Kofi Oppong Kyekyeku

I am a Ghanaian Broadcast Journalist/Writer who has an interest in General News, Sports, Entertainment, Health, Lifestyle and many more.

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