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Kofi Oppong Kyekyeku Writes: #BrongAhafoMusicMustRise Should Go Beyond Social Media ‘Talk Talk’

The use of hashtags on social media is very helpful when
creating a post or embarking on a campaign. Whether we like it or not,
technology is far advancing and making things easier for people to connect with
others—those they know in real life and even total strangers.
However, some of these campaigns that we can use social
media to champion need a strategic approach.
For some time now, some radio personalities in the Brong
Ahafo Region have launched a campaign #BAMusicMustRise with the aim of
catapulting songs produced in the region. Honestly, some of these personalities
are playing enviable roles to make this dream become a reality—but there is
more to be done.
There are few radio stations that have dedicated a whole
program playing only songs made in the region for some hours non-stop. 
I have observed that when it comes to some peak radio
programs like Mid-Morning show, Launch time, Drive time and others—then songs
made in the region gets missing from the playlists of the majority of the
Presenters/DJs.  I know there are types
of songs to be played for every program and one would say maybe the B/A songs
cannot be mixed with selections for a certain program—but a check of BPM, tempo
and rhythm will expose anyone who would argue on this.
Gone were there days, when some people thought the musicians
were not writing good songs and the sound engineers too were not producing
quality sounds. Now, things are changing, some of the musicians in the Brong
Ahafo region are writing good songs while many of the sound engineers are
producing an up to scratch sounds.
Okay, now that we are having good songs being churned out in
the region, what else can Radio Presenters, DJs, Mobile DJs, Event Organisers
and all stakeholders do to help and market songs made by musicians who are
based in the Brong Ahafo region?
In fact, promoting/marketing a song is not an easy task. It
takes a lot of hard work, dedication, resources and money to reach your target.
Moving forward, I suggest these parties must form a uniform
body, deliberate on issues of challenges, solutions and also walk the talk.
There are great talents in the Brong Ahafo region—and we can
unearth them through a strategic and positive systematic approach.
Teamwork is what we have to think about if we want to make
giant strides within the Ghanaian Music Industry.

Authored By: Kofi Oppong Kyekyeku, a Ghanaian Broadcast
Journalist/Writer who has interest in General News, Sports, Entertainment,
Health, Lifestyle and many more.
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