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Bisa Kdei Calls For Aggressive Promotion Of Highlife Music

Ghanaian highlife artiste, Bisa Kdei has outlined the need for highlife genre to be promoted.

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He said the availability of more highlife artiste will help to sustain the genre.

”Highlife music is respected everywhere but I believe we need to push it more and also look at the positive side of the genre,” Bisa told Ghana News Agency (GNA) in an interview.

The ‘Mansa’ composer lamented about the diminishing number of highlife artistes in the music industry.

”Highlife is not dying because the fan base of the genre keeps increasing, just that we have limited number of ‘Highlifers’ as compared to the increasing number of Dancehall artistes.

”Since I started doing Highlife, I have been pushing for an agenda that seeks to create a bigger space for the genre.

“So that up and coming artistes can tap into it and keep the vibe alive and explore the opportunities available in pursuing a career in Highlife music,” he said.

Bisa Kdei is currently promoting his latest song ‘Meka’ which featured Fameye.

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