The Chief Executive Officer (CEO) of Media Excel, Kwesi Ernest, has advised churches to start their own record labels.
He stated in a discussion with Larry ‘Da Oldman’ on Onua FM’s Anigye mmere show hosted by Larry ‘Da Oldman’ that they can push the artistes with their own record labels.
The artiste manager argued that the churches can manage or control these artistes and instil good morals in them after they have signed them on their labels.
“Churches need to own their record label to push the artists in their respective congregations. It is long overdue, especially the Church of Pentecost.
“For the church to have control over the artiste and instil discipline, moral upbringing, fear of God, and train them, they must start investing in them. So that they can tell them to produce spirit-filled songs that draw people closer to heaven.
“It is the church that produces musicians. A large number of the musicians are from the church. Any musician will confess that they are from either Pentecost, Presby, or the Methodist Church. However, they are left to fend for themselves. After making it on their own, they do whatever they want,” he said.
Kwesi Ernest also talked about how Christ Embassy has helped to produce some well-known Gospel musicians in Africa.
“Pastor Chris’s Christ Embassy is one of the successful churches with a record label, and it’s doing well globally. As I’m talking to you now, Christ Embassy can boast of the top ten Nigerian gospel giants doing well on the African continent. The label has yielded results because the likes of Sinach, Eben, and Preye Odede all got solid support from there.
“And they have their own awards scheme in the church that rewards hardworking acts in the congregation. They crown their new artists and the artists of the year with handsome rewards. Sinach cannot demand money from her church for performances because the kind of wealth she gets from the church is enormous,” the popular Ghanaian artiste manager posited.