Awards Are Not Bad, But Focus On Creating Attractive Brands – KODA Tells Ghanaian Musicians
Getting your Trinity Audio player ready...
|
The love for awards in Ghana currently by musicians is overwhelming.
Many of them can do everything within their power to win awards.
In this vein, popular Ghanaian Gospel musician, Kofi Owusu Dua Anto, widely known as KODA, has advised them to focus on building their brands.
Instead of focusing on awards, he counselled them to focus on building brands that will be appealing.
“Awards are not bad. When they are on the table, they are beautiful. It is something that is even in the Bible. When David was going to fight Goliath, you know the first question he asked? He asked, ‘What will be given to me when I throw this guy down? So there is nothing wrong in asking for the reward for a work done but if you make that the focus, then every time you are asking, ‘What do I get, what do I get?’ instead of concentrating on the work itself”.
“The farmer does not go on the farm the first day and say where are the fruits? Plant the thing, till the soil and over time, you will see it grow,” KODA said in an interview Y97.9’s Chelsy Sey, on the ‘Ryse N Shyne’.