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Rapper Edem bags GHc110,000 sales 24hrs after launching album

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Rapper Denning Edem Agbeviadey, known on stage as Edem bagged

GHc110,000 within 24 hours after he launched his much-anticipated

album 'Book & Rhymes' at the Holiday Inn Hotel in Accra on November

12.

The launch, which was attended by persons in the entertainment and

corporate world, saw the award winning artiste release his third album

under his label, Volta Regime Music Group, VRMG.

Some tracks on the album, which were tagged as the rapper's biggest

musical work yet prior to its release, have enjoyed massive airplays

in the country. Notable among them are 'Koene' and 'The One'.

Edem, speaking in an interview with Myjoyonline.com, said he was

really impressed with the outcome of the launch. The huge investment

and interest is very humbling, he added.

He disclosed that the first copy of the album was bought by Kojo Sarfo

Jr of Kantanka Group of Companies for GHc26,000 while the second copy

was bought by George Afful of Unicorn Investment Limited for

GHc10,000.

Other persons who bought the initial copies of the album include Nana

Kwaku Donkor of Zaklag Gold Limited for GHc10,000, Clement and Richard

for GHc5,000 while radio presenter Kofi Okyere Darko (KOD) paid

GHc1,000 for his copy.

According to the rapper, he made GHc60,000 on the night. An anonymous

businessman, who was supposed to be at the event paid GHc50,000 for a

copy. In all Edem bagged GHc110,000 within 24 hours of the album's

launch.

He explained that "what we actually sold was a vinyl version of the

album that has been framed in addition to the CD," and that as an

artiste, "is very humbling."

"At one point in time I'm doing an autograph session at the mall, at

another point my second album I have it at a night club. The next time

I want people to see the growth of the artiste so I invite corporate

Ghana for them to know that it's not just a bunch of kids putting

words together and rapping but it is a serious business," Edem said.

The VRMG CEO revealed that it took him two years to finish 'Book &

Rhymes' and he has already shot six music videos from the album. He is

preparing to shoot more videos for the album and will soon launch it

in Nigeria.

The rapper disclosed that he has lined up a number of activities –

including a mammoth concert later this month and a school tour – to

help market the album to Ghanaians and the world.

'Book & Rhymes', which has 26-tracks, features 16 of Africa's hottest

acts, including Casper Novyest, Ice Prince Zamani, Samini, M.I, Black

Prophet, Obrafour and Ice Queen Cleo.

Edem says he is unperturbed by low patronage of CDs in Ghana and

believes that his album, through innovative means, will break the jinx

and make sales.

Credit: Myjoyonline

Kofi Oppong Kyekyeku

I am a Ghanaian Broadcast Journalist/Writer who has an interest in General News, Sports, Entertainment, Health, Lifestyle and many more.

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